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Friberg Advisory

With my long experience from communication, politics, the green energy transition and leadership, I empower corporations to unleash their potential to drive positive change.

Friberg Advisory
Friberg Advisory

Green transition – Lead the sustainable revolution

Business strategy, sustainability and communications. Today, all of these areas are tightly connected. I help corporations and organizations to accelerate their sustainability communication to position themselves as leaders within the green transition.

Friberg Advisory
Friberg Advisory

PR & Communications – Maximize your media impact

Strategic communications advisory, PR and media training. I work in the interaction of business strategy and hands-on tangible support in order for companies to maximize their impact in media. I bring a holistic perspective on all communications disciplines.

Friberg Advisory
Friberg Advisory

Leadership – Organize for change

Leadership, communications departments or management support. As an experienced leader I support organizations with interim management and leadership advice. I also help build and organize communications departments and act as an external sounding board for executives.

Friberg Advisory
Friberg Advisory

WHAT I DO

Green transition
Green transition communications, strategy, advisory and positioning.
Industrial transition communications, strategy & advisory

PR & Communications
Communications advisory
Corporate and financial communication
PR support
PA support
Media trainings
Media relations support
Crisis communication

Leadership
Interim leadership
Leadership coaching and organisation 
Mentorship

Friberg Advisory
Friberg Advisory

Background

18 years of experience in communications

Worked in politics & government, including four years as Press Secretary for the Swedish Prime Minister and four years for the Minister or Immigration and Asylum Policy

Head of Media Relations for Svensk Handel/Swedish Trade Federation

Vice President Media Relations at one of Europe’s largest energy companies, Vattenfall where I worked for close to seven years and led an international team of 30 people across five countries

In total I have worked on 1000+ interviews

Extensive experience from crisis management

Have coached and supported ministers, the PM, CEOs and other executives on external communication

International experience from for example the Swedish Presidency of the EU in 2009, World Economic Forum/Davos, EU summits and more

Friberg Advisory